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The Bwh Group expands in Sardinia with the Best Western Blumarea

Friday, 15 July 2022 09:00

The Bwh Group expands in Sardinia with the Best Western Blumarea in Castelsardo,  the latest of its properties in Italy. The hotel reopens for the 2022 summer season at the end of a major restyling of the public areas, rooms, outdoor facilities and the swimming pool.

The renovation project was supervised by architect Sergio Bizzarro, who focused on blue in a natural reference to the new name of the hotel and to the sea.

“The name evokes the colours of our island” 

"We met with Bwh more than two years ago - explains general manager, Paola Sini,  - and together we took strategic decisions for the re-launch and re-opening of the property. Starting from the new name, which evokes the colours of our island, to the commercial and marketing aspects, positioning and distribution.”

The beach is just 100 metres from the hotel

The design of the 53 rooms also reflects the colours of Sardinia. The hotel also has two meeting rooms for up to 50 and 150, and a lounge bar that is also open to non-resident guests. The Lu Bagnu beach is only 100 metres from the property, and beach umbrellas and sun loungers can be hired at the hotel. For pool lovers the hotel also has an area with a solarium, parasols, sun beds and beach towels.

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