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The Place Firenze reopened on 18 March with restyled rooms and suites and farm-to-table menus 

Thursday, 28 April 2022 13:19

After the rebranding project that started in 2021 The Place Firenze garnered international attention for the intimate and sophisticated redesign of its public areas, and now 2022 brings the unveiling of its restyled suites and rooms. Brainchild of architect Luigi Fragola the new look for the rooms and suites has been inspired by the materials and colours of the extraordinary Piazza Santa Maria Novella.

Antique floors and 8k video screens 

Now bright and airy, these master rooms ooze comfort and an exclusive Florentine intimacy. They have antique floors in reclaimed wood mounted in large geometric tiles, and fine handcrafted leather writing desks that underline the sense of home. Like the ornamental and comfortable sofas in soft shades of greenm they underline the unmistakable style of The Place Firenze. 8K video screens disappear into the furniture, and the sound systems have just the right contemporary tech-touch.

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An elegant home away from home

In a world of hospitality that has profoundly changed in recent years, The Place Firenze aims to not only be a place to stay, but an elegant home away from home. Somewhere to entertain and meet friends or business partners, from which to enjoy the splendid view of the square from The Terrace outdoor area, or enjoy an evening with a signature aperitif and impeccable Italian cuisine.  With Chef Asso Migliore in The Kitchen & The Bar the cuisine is based on a careful search for ingredients and local suppliers, in full compliance with the-farm-to-table philosophy.

“We put guests at the centre of our universe”

“Over time and along the way, hospitality has become an industry,” says general manager Claudio Meli. "This is not us; we are not that kind of ​​hospitality. We are an artisan shop. Humanism was born in Florence, placing man at the centre of the universe. We put guests at the centre of our universe. For me, this is the essence of The Place Firenze.”

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