Italy’s national tourist board ENIT puts Italy at the focal point of London’s WTM travel show.
“Italy's stand is the largest at the fair”
“We are proud to be here in London at one of the most important global tourism fairs,- said ENIT’s CEO Ivana Jelinic at the opening day of the travel show, - and I would like to thank the many Italian regions that are here The strong presence of our operators highlights the market's enduring enthusiasm for business, forward-looking growth, and innovation. And it demonstrates the international demand for and deep affection towards Italy. Italy's stand is the largest at the fair.”
Six million UK visitors to Italy last year
"Italy's strong presence and the immense interest that everything related to Italy continues to inspire,- said Iginio Lambertini, the Italian Ambassador in London. -This is confirmed by the growing British presence in our country. Last year six million UK visitors chose Italy, and a growing number of UK citizens are transferring their residence to Italy. Italy's presence at an event like this is an important showcase.” 
Tourism minister Santanche aims for a united front
Alberto Cirio, Piedmont’s president, highlighted the importance of foreign arrivals to his region, saying that the region's food and wine, the Nitto ATP tennis finals, the Ski World Cup, and other events of great interest, all add to the appeal of Piedmont. “Italy must present itself with a united front to show the world the importance of Italian tourism,- said the minister of tourism Daniela Santanchè. –This year there are two Italian regions outside the Italian pavilion, Veneto and Sardinia, but it will be the last time, because a unified approach is a key strength for the success of a tourism strategy.” 
“The game-changer is reducing seasonality to avoid overtourism”
The minister went on to thank the UK market which this year recorded 15 million overnight stays in Italy. “We are no longer interested in the quantity of tourists, but in the quality. In how much money they spend in our country, and the game-changer is reducing seasonality to avoid overtourism. And let me remind you of an important appointment, the G7 of tourism to be held in Florence from 13 to 15 November.”
