The opening of W Florence is set for spring 2025, marking the debut of the W Hotels brand's second property in Italy.
The W Florence will have 119 rooms, with 16 suites
The new W Florence owned by Progetto Majestic is located in the heart of Florence, a few steps from Via de' Tornabuoni, halfway between Ponte Vecchio and the Duomo. With 119 rooms, including 16 suites, W Florence will combine innovative style and unique design. The Penthouse Suite will offer ample living space and a private terrace with breathtaking views of the Duomo and the church of Santa Maria Novella.
A rooftop garden for meetings
The ground floor will host the iconic W Lounge, perfectly integrating the dynamic of the city within the hotel with live music, DJ sets and cocktail culture. This lounge will be a clever mix of indoor and outdoor spaces around a partially covered central courtyard. The rooftop garden is set to become a meeting place where classic sophistication meets a contemporary mood.













