From 15 to 18 October 2026, the GranMotori festival will make its international debut, transforming the Fiorano estate in Rome into a four-day celebration of motoring culture.
Promoting Lazio through motoring
GranMotori is unique on the Italian scene and is organized by Be.it.Events and produced in partnership with the Rome and Lazio Convention Bureau, which is the event’s destination partner. The collaboration aims to promote the region and offer participants a comprehensive experience of Rome and Lazio as a destination, through a selection of services and activities designed to enrich their stay in the capital. These go from accommodation options to local experiences, and from itineraries exploring the region’s historical and artistic heritage to food and wine offerings.
A festival told through people, stories and experiences
Rome and Lazio become an integral part of the GranMotori experience, and attending the Festival becomes an opportunity to engage with the region and experience a unique destination. The journey begins before the gates of the Tenuta di Fiorano estate on 15 October, and continues with the discovery of the places, culture and atmosphere that make Rome and Lazio such an extraordinary destination. In the country that gave the world Ferrari, Lamborghini, Maserati, Alfa Romeo, Lancia and Ducati, GranMotori was conceived with a vision as simple as it is ambitious: to become the international festival of Italian motoring culture, told through people, stories and experiences. Designed as an immersive journey, GranMotori invites the public to discover, learn, meet, savour, listen, drive and share.
From drivers to dreamers
The event stems from a firm belief: motoring culture belongs not only to those who drive, but also to those who dream. The drivers are racing drivers, collectors, engineers, designers, mechanics and enthusiasts who dedicate their lives to the world of motoring. The dreamers are all those who are inspired by great design, engineering excellence, the races that have made history and the stories hidden behind every car. Whether you arrive behind the wheel of a vintage Ferrari, on the saddle of a motorbike or simply driven by curiosity, GranMotori welcomes anyone who believes that motoring has always been much more than just a means of transport.
From design to style and craftsmanship
On Thursday 15 October, the opening day explores how the world of motoring has entered the collective imagination through cinema, aesthetics, communication and visual storytelling. Throughout the day film directors, actors, journalists, content creators, YouTubers, podcasters and photographers will engage with drivers, designers and manufacturers to explain how the stories that inspire millions of people come to life. Friday 16 October will be dedicated to "Next: New Perspectives. The Same Passion," with a day dedicated to the visionaries who are helping to shape the future of motoring passion. On Saturday 17 October, the focus will be on “Icons: Design, Style & Supercars.” Supercars, design, style and craftsmanship from all over the world come together in the country that continues to be an international benchmark for automotive creativity.
The support of the Rome and Lazio Convention Bureau
Finally, on Sunday 18 October, the day is dedicated to “Limitless: motorsport, performance & adventure.” Drivers, co-drivers, engineers, innovators and explorers will share extraordinary stories of determination, courage and vision, illustrating how passion and technology can transform seemingly impossible challenges into tangible achievements. With no set formulas or models to replicate, GranMotori offers car manufacturers, companies, institutions and partners the opportunity to actively contribute to the festival’s growth. The aim is to become a leading annual event, where industry, innovation, design, heritage and passion come together in the heart of Rome, at one of the most strategic times in the European motoring calendarThe event’s strategic partner is Fever, one of the leading international platforms for live events and ticketing. With the support of the Rome and Lazio Convention Bureau, the festival’s destination partner, GranMotori invites its guests to enjoy an experience that goes beyond the event itself: a journey of discovery through Rome and Lazio.
