The recent West of Sicily fam trip enchanted international buyers from Europe and North America.
Visiting West of Sicily’s main attractions
The 18 international buyers and members of the press hosted by the West of Sicily Tourist District, and organized by ItaliAbsolutely, expressed great appreciation for the quality and variety of the tours that allowed them to immerse themselves in the area’s major tourist attractions The guests had the opportunity to discover historic villages and towns, landscapes and nature, archaeology, museums, salt pans and wineries in the area
“A unique destination where tourists can come all year round”
“This was an important initiative that required a great deal of commitment and collaboration,- said district president Rosalia D'Alì. -We wanted to give concrete support to the entire sector, from accommodation suppliers to restaurateurs and all those working in the industry. We have shown that western Sicily is a unique destination where tourists can come all year round."
Three different programmes to discover the province
Some 80 local tour operators were involved and the buyers were from Lithuania, Romania, Poland, Spain, the Netherlands, Turkey, Sweden, Belgium, the United Kingdom, Croatia and Canada. The guests were able to discover every corner of the province by following three different programmes: from Mothia to the archaeological park of Segesta, from the Gulf of Castellammare, Scopello, to the Erice countryside, San Vito Lo Capo, Mazara del Vallo, sunsets over the salt pans, visits to towns and museums, outdoor activities and sports.
West of Sicily has a tourist portal
The tour for journalists from the print media, radio and specialized magazines had a more cultural focus, with visits to the museums of Gibellina, Trapani, Mozia, the Museum of the Satyr and the Church where the Mysteries are kept, as well as visits to the city and village of Erice The West of Sicily Tourist District is working on other specific initiatives aimed at transforming itself from a DMO to a DMC, with a tourist portal already full of offers that has been well received by many operators. The tour that has just ended, bringing together supply and demand, was one of the first concrete actions aimed at turning around the tourism strategy of the now well-established West of Sicily destination.
