fbpx

Alpitour’s upscale vocation for Voihotels 

By Tuesday, 15 November 2022 10:02

Alpitour is developing a new upper upscale line for the Voihotels to better position the brand on the market, as well as expanding the VRetreats portfolio to around ten properties by the end of the year. These are the goals of the Alpitour hospitality division, which is currently focusing on luxury.

New properties in Sicily and Sardinia

“The VRetreats brand already has four properties, two in Taormina, the Mazzara Sea Palace and the Atlantis Bay, as well as one in Rome, the Donna Camilla Savelli, and one in Venice, the Ca 'di Dio (two owned and two rented),” says Angelo La Riccia, director of sales and marketing. “Another couple of projects are already in the works for next year: a 45-room former Rome hotel on the island of Ortigia in Siracusa and a hotel in Sardinia. And we are in advanced negotiations with three other owners.” 

Waiting for Asia to restart

The generalised increase in luxury hotel rates in 2022, as well as the recovery of intercontinental demand pushed the group's high-end offer to expand.

"Without forgetting the still untapped potential of the Asian market, which has yet to restart, while the Russian market will also recover sooner or later," adds La Riccia.

 Voihotels has 10 Italian and 4 international properties

As for the Voihotels brand, which currently has ten hotels in Italy and four abroad, the company is considering projects for hotels with from 100 to 400 rooms.

“Negotiations are still in the early stages. Until recently many properties were willing to sell their assets or delegate the management. Then came this year's boom, and many backed down. Our aim is to improve the positioning of our brand, which still does not have an ideal market position.”

 

Latest Video

T Hotel Cagliari
Video

T Hotel Cagliari

T Hotel Cagliari, a 4-star design hotel with 205 rooms a TBa…

86
T Hotel Cagliari
Video

T Hotel Cagliari

T Hotel Cagliari, a 4-star design hotel with 205 rooms a TBa…

86

- Our Partners -

- Under the patronage of the Italian Tourist Board -

Image
© 2021 Travel Open Day Srl | All Rights Reserved. - P.IVA IT13119651001