Caldana Europe Travel is putting active and cultural inbound tourism centre stage.
“Our top product is once again the 14 to 21-day cultural tours”
Since 2012 the tour operator, known for its significant presence in outbound tourism, has been promoting itineraries for foreign visitors to Italy. "At the moment,- says Dario Caldana, managing director of the group which also includes Utat, -incoming activities are managed by an ad hoc office in Trento. Our preferential catchment areas are North America and China. These are two markets that particularly appreciate active tourism itineraries, from e-bike tours like the one - which is always a great success - on Lake Garda, to hiking and trekking on fixed-date trips with an expert guide. Alongside the active holiday, the top product is once again 14 to 21-day cultural tours which are particularly appreciated by Canadian customers."
Working with ENIT in Toronto and US Ski Councils
The North American market remains crucial for Utat and 2025 was yet another lucky year. "Leaving aside the month of August, which was too congested by Italian tourists, bookings were spread from May to July and then again from September to late October-early November. Even the US market, which had experienced a slowdown, is recovering. We work in excellent synergy with the ENIT office in Toronto and with the Ski Councils in the USA, especially with regard to skiing holidays of at least 10 days in Trentino (Val Di Fassa, Val di Fiemme, or Val Rendena with Campiglio).”.
Extending the ski season into March
The Trentino region is a particularly suitable for group holidays, and the relationship between Visit Trentino and Caldana is now consolidated and destined to strengthen in the future. “For 2026,- adds the manager, -we aim to further extend the season. We have groups already confirmed for March and the growth prospects in our key markets, including China, are excellent.”
An office in Nova Trento in Brazil
Another new area of development is Brazil: "On the wave of the year of tourism of the roots, proclaimed in 2024, we have embarked on a path of collaboration with the Brazilian state of Santa Caterina from which there was a lot of immigration from the Trentino region. This is where the city of Nova Trento was founded, and we have opened our own representative office there to foster reciprocal exchanges and relations. The potential is significant, and I foresee further developments in the future.”
