Ciao Italy Tours’ owner says a growing number of US visitors want alternative Italian destinations.
An increasing interest in alternative locations and in Italy’s culture
"There is an increasing interest in alternative locations as well as in Italy’s culture: from food and wine to motors, and of course history, architecture and art, all of which remain at the centre of what Americans want from Italy,” says Guido D'Ugo, owner of Ciao Italy Tours, the New York-based operator specialized in Italy.
“The demand for alternative destinations is an unprecedented trend”
"Down the years we have sent many clients to Italy, and they have always returned delighted with their experience. However, for some time now, we have been noticing a significant evolution in demand. The increasing demand for alternative destinations is an unprecedented trend that I am convinced will continue to grow over time.
Italy is a destination that contains many different destinations
“I have always maintained that Italy is a destination that contains many different destinations, because you can return to Italy twenty times, and each time you are going to discover something completely different.”
