Destination Italia S.p.A., the leading Italian travel tech company in experiential incoming tourism in the luxury sector, topped €27.4 million in bookings in the first eleven months of 2022.
2022 saw an increase in high-end tourist bookings
Compared to 2021, the growth was +275%. Last year, in the same period, bookings exceeded €7.3 million. The company, which recently announced a merger by incorporation of the B2C online tour operator Portale Sardegna S.p.A., rode the market rebound, hitting over €27 million in bookings. In 2022, compared to 2021, the group recorded an increase in bookings of high-end tourists from the US, Canada, Australia, Brazil and Argentina, Spain and the UK. The Middle Eastern market was stable, and the Russian shrunk due to travel restrictions.
“We want to become an international market maker”
The contribution of the SONO Travel Club, the business line of tailor-made tourist experiences dedicated to luxury travellers, families and small groups with high spending budgets, was very important for the 2022 growth.
"The Destination Italia Group has great ambitions: we want to become an international market maker, influencing the export of Italian tourism by channelling the flow of international arrivals to Italy, especially in the luxury segment,” said Destination Italia's shareholder Dina Ravera. “We exceeded €27 million in bookings in the first eleven months of 2022, with a +275% on the same period in 2021. We know where we want to go, and the execution of our strategy is proceeding as planned.”
