Portale Sardegna, an online travel agency (OTA) listed on Euronext Growth Milan, has announced the formation of Welcome to Italy Corp., an American corporation that will be 100% controlled by Portale Sardegna S.p.A.
A board with three directors
The new branch, which is based in New York, will launch internationalization for Welcome to Italy. This is a national tourism promotion and distribution system aimed at transforming Italy’s tourist heritage into products to be created through incoming arrivals. The platform is nearing completion, with a final launch scheduled for the end of the year. The Board of Directors of Welcome to Italy Corp will be: Massimiliano Cossu, who will serve as chief executive officer, Giuseppe Careddu, who has extensive experience in the world of travel on the American market, and lawyer Luca Melchionna.
“We will use NY as a hub for foreign markets”
Massimiliano Cossu, CEO of Portale Sardegna and Welcome to Italy Corp said: “To win over the American clientele, we need to be more effective in this area. The partnerships we're working on convince us that this is the right avenue. Our intention is to use New York as a hub for reaching international markets, not just for potential American customers.”
