Sostravel looks ahead with two integrated digital platforms as market trends shift.
Customizing itineraries and booking all-inclusive packages
Sostravel offers travellers two integrated digital platforms, www.sostravel.com e www.amare.travel, which join the sostravel and Flio apps that allow users to build their own customized itinerary or book all-inclusive packages in a dedicated area.
“Shorter stays and more careful spending”
“The summer season has been mixed and at variable speeds, - says CEO Carmine Colella. -Seaside holidays struggled to replicate 2024’s figures with sudden peaks followed by slowdowns and cancellations that had to be managed during the summer. There was a significant impact from the perception and real price increase (not always accompanied by aa improvement in the quality of services), the now famous “pricy beaches” and the catering price hikes. Italians’ reduced purchasing power has led to shorter stays, and more careful spending on basic rather than premium services. There was also a marked redistribution of stays, with micro peaks in July and September. On the other hand, the spring public holidays meant longer stays, and favoured the resumption of long-haul travel, which, in some cases influenced the summer season by weakening consumer spending
Digital tools to simplify planning and booking
Sostravel reconfirms the value of its services, with Lost Luggage Concierge and Dr.Travel, a telemedicine service via video call. For the trade Sostravel has a range of digital tools designed to simplify travel from planning, sharing travel ideas, booking flights, transfers and accommodation to attractions and visits, purchasing cultural and sporting events, and smart box trips that are programmable with the integrated help of AI. Among sostravel's challenges for 2025, Colella underlines the need to expand the distribution of services and deseasonalize by boosting Amare.travel’s international products.
