The KKM Group, a pioneer of experiential tourism, is back in the spotlight with the YesWeGooo marketplace.
A journey of steady growth
The YesWeGooo marketplace is dedicated to experiences that combine technology, digital training and marketing tools with the aim of building a collaborative ecosystem that encourages agents' creativity. “YesWeGooo is a natural evolution of the KKM Group's journey: not only as a supplier offering products and solutions designed to make agents more competitive and incisive on the market, but also as a container where partner agencies can upload and share their own itineraries based on specialized themes. It has taken us several years to define our positioning and reach our target segment, - says Andrea Cani, CEO KKM Group, - and we continue to develop, adding new goals and opportunities.
Technical and promotional support
“Now we want to focus on agencies that are ready to take on theme and specialized group travel, linked to personal passions or initiatives in which they are directly involved. We support them both for the technical realization of the trips as well as promotionally, using social and digital tools while offering them a marketplace where they can distribute their products and broaden their user base."
Building an integrated system between agencies and tour operators
The KKM Group’s preview of its 2026 programming, which already has 57 product themes designed to intercept different passions and interests: from the world of sport to major international events, from wellness to cultural itineraries, and from food to entertainment. “The partnerships we are developing, - adds Dario Panella, CEO & founder of YesWeGooo,- "show our commitment to building an integrated system between agencies and tour operators.”
