Ita Airways, with over 90 weekly Rome and Milan flights to London, is keeping a weather eye on the UK market: on the one hand by being at the World Travel Market in London this week and then with a multi-channel advertising campaign that will air in London until 1 December.
On digital screens in London stations
With the claim Destination: You the new campaign is on digital screens in the city's main railway and underground stations including Waterloo, Bond Street, Euston, King’s Cross, Piccadilly Circus, and the imposing NOW building on Tottenham Court Road. An incisive online banner advertising campaign will also be launched.
Ita Airways’ goal is to be one of Europe’s greenest airlines
At the WTM Ita Airways is in the Italian Pavilion (next to the Piazza Italia area, stand EU 200) to promote its flights for the British market, where the airline operates more than 90 return flights a week between London and its two hubs: Rome Fiumicino and Milan Linate. The company's commitment in the field of sustainability will also be at the centre of its activities at the World Travel Market: ITA Airways' goal is in fact to become one of the greenest airlines in Europe by 2026, with 80% of its fleet flying new generation aircraft.
Daily flights to London Heathrow and City Airport
There are two daily connections from Rome and Milan Linate to London Heathrow, for a total of 28 return flights a week from Rome Fiumicino and Milan Linate respectively, and 36 return flights a week from Linate to London City Airport.
Expanding its long-haul destinations
In the meantime Ita Airways continues to expand its intercontinental network: winter operations include 51 destinations, of which 9 intercontinental, 22 international and 20 domestic. It is also focusing on expanding its long-haul destinations with some important new routes such as New Delhi, Maldives (Malé) and Tokyo-Haneda, in addition to those for New York, Los Angeles, Boston, Miami, Buenos Aires and Sao Paulo that started at the beginning of the year.
