Volare, the ITA Airways loyalty programme has reached the milestone of three million members in its first three years of operation.
The launch of the Award Ticket
“Reaching three million frequent flyer members in just three years is a testament to the trust and enthusiasm our customers have in Volare,- said Emiliana Limosani, CEO of Volare and Chief Commercial Officer of ITA Airways. -It is a milestone that we celebrate with pride but also with responsibility: that is why we are excited to launch the Award Ticket feature, which makes the value of the programme even more tangible, transforming accumulated points into memorable travel experiences. We are committed to continuing to innovate in order to offer our members an increasingly rich, transparent programme that is tailored to their needs."
Paying the full cost of a ticket with points
The Award Ticket can only be obtained using non-qualifying points accumulated by Volare programme members. Based on dedicated fares, the award ticket will allow members to travel by paying the full cost with their points, net of taxes and fees to be paid in currency. The Award Ticket is available in different travel classes, Economy, Premium Economy and Business, and guarantees the exclusive benefits offered by Volare, depending on the member's status, such as lounge access or additional baggage allowance, in addition to the benefits of the selected class.
