Rome Fiumicino airport is enhancing the shopping experience for travellers in the new Boarding Area A with the addition of 14 new high-end fashion brands.
A wide range of upscale shopping
Spanning 1,700 square meters, the area is exclusively dedicated to fashion accessories, clothing, footwear, and jewellery from renowned Italian brands such as Bulgari, Bottega Veneta, Gucci, Moncler, Dolce&Gabbana, Golden Goose, MaxMara Weekend, Vilebrequin, Pinko, Twin Set, Piquadro, The Bridge, Coccinelle, and Furla. The new retail outlets also offer services like pick-up on return and home delivery (soon to be operational). This allows Italian and European passengers, as well as those arriving and departing from Rome with intermediate stops within the Schengen area, to collect their purchases.
The world’s largest Duty Free by Lagardère
The introduction of this luxury shopping in Area A represents another step in the reconfiguration of the new Terminal 1. This transformation began with the recent opening of the world's largest Duty-Free by Lagardère, followed by the shopping arcade in the new Front Building. There are also new to lounges and food & beverage outlets. These enhancements aim to provide passengers with a more complete, enjoyable experience, in line with the international accolades received by Rome Fiumicino Airpor (Leonardo da Vinci): Best Airport in Europe and the prestigious 5-Star Skytrax.
Prioritizing the customer experience
Marilena Blasi, Aeroporti di Roma’s chief commercial officer says, “With the new openings we again prioritize the customer experience. This approach has brought about a substantial evolution in the planning of commercial systems, shifting from the traditional design of shopping areas to the creation of end-to-end experiences that are increasingly engaging and feature-rich.”
