Rome Fiumicino Airport is launching “Move and Fly” with yoga and minigolf.
Bringing sport to travel venues
The project transforms waiting times into valuable time, bringing sport to one of the iconic venues for travel and the meeting of people and cultures. A collaboration between ASI (Italian Sports and Social Associations) and Aeroporti di Roma, the project integrates physical activity into passengers’ experience at the Roman airport.
Yoga and mini-golf areas
In its initial trial phase, the project involves the installation of two areas, one for yoga and one for mini-golf, in the Departures zones of Terminals T1 and T3, where passengers will be able to turn their waiting time into time for leisure and wellbeing. Each station will be staffed by qualified instructors, some proficient in English, to guide travellers through the various activities. Particular attention will also be paid to younger passengers, offering children a dynamic alternative before their flight, and encouraging interaction with their peers in a highly multicultural environment.
"Enhancing the quality of the waiting time"
“A major global hub like Rome Fiumicino is increasingly called upon to offer passengers an experience that goes beyond travelling and makes the most of every moment spent at the airport. Bringing sport into the terminals in partnership with ASI means enhancing the quality of the waiting time even further, introducing for the first time a new opportunity for wellbeing that is consistent with our vision of an airport that cares for the thousands of travellers who pass through it every day,” said ADR’s chief executive, Marco Troncone.
The journey begins even before you board
“Waiting is Energy”, the message that accompanies the visual identity of “Move and Fly” for the areas dedicated to the project in the terminals, is therefore more than just a slogan: it is an invitation to change your perspective on waiting. Because even a few minutes can become an opportunity to get moving, meet people and enjoy sport. With Move and Fly, the journey begins even before you board."
"Promoting wellbeing and social interaction"
Mario Baccini, Mayor of Fiumicino, added: “Fiumicino is investing in sport as a means of promoting wellbeing and social interaction. This is demonstrated by the numerous projects we are implementing. We want state-of-the-art sports centres that can host top-level competitions, and expand the scope of local sporting.
