Milan Malpensa airport has inaugurated Welcome to Italy Access Point, the first information desk for Chinese visitors.
A valuable new tool for arriving Chinese visitors
Providing directions, services and assistance to travellers arriving from China, in addition to being a point of cultural exchange, the Access Point - created jointly by Sea Aeroporti di Milano, Italy China Council Foundation-ICCF and Guang Hua Cultures et Media (Italy) - also represents an opportunity to understand consumer needs. Passengers will be able to access useful information regarding transport, shopping and the attractions of the city and the area through a specific QR code. This QR code will allow them to access the YesMilano WeChat channel, guaranteeing immediate access to all the information they need.
“We are the fastest growing gateway to China in Europe”
Brunini Armando“This new initiative confirms our commitment to services aimed at the Chinese market,- says Armando Brunini, CEO of SEA Milan Airports. “With the arrival of new companies and the consolidation of those already present, Malpensa connects Milan and the entire north Italy to China, offering direct flights to seven major Chinese cities: Beijing, Shanghai, Wenzhou, Hong Kong, Nanjing, Shenzhen and Zhengzhou. Currently, Air China, Cathay Pacific, Juneyao Airlines, Hainan Airlines and Eva Air to Taipei operate at our airport. We are the only Italian airport with a direct connection served by an Italian carrier, Neos, thus offering a total of 32 weekly frequencies. We are the fastest growing gateway in Europe and we are applying to be one of the Preferred Gateways for traffic from China.”
“We are certain Chinese visitors will grow”
“We believe this initiative is a useful and functional service for Chinese tourists who, we are certain, will continue to grow,” underlines Mario Boselli, president of the Italy China Council Foundation-ICCF. “Italy’s beauty and lifestyle are recognised the world over, and loved in particular by the Chinese. Offering them a warm welcome upon arrival is certainly the best way to ensure that we remain a popular destination, with constantly growing flows from the East.”
