The German Dsr Hotel Holding has acquired 75% of the Mira Group, following the Mexican acquisition of 75% of the Baglioni group by Palace Resorts last November.
Future developments in Italy include its art cities
Dsr Hotel Holding purchased the Italian Group with the intention of expanding its A-Rosa, aja, and Enri Hotels brands in Italy, as well as the brands of its joint venture with Der Touristik. Future developments will primarily focus on Lake Garda, the Adriatic coast, Tuscany, the Alps, and Italy’s major cities.
“With the launch in Italy we strengthen our growth strategies by expanding beyond our traditional markets in Germany, Austria, and Switzerland,- says Karl Pojer, CEO of DSR Hotel Holding, - our guests are very interested in the Italian market.”
Four 4-star superior and 5-star hotels and resorts
According to Mira's founders and managing directors, Daniela Righi and Alessandro Vadagnini the operation “will allow us to grow faster, thanks to the presence of a strong financial partner.”
Righi and Vadagnini, who retain 25% of the company, will lead the business in Italy, with Vadagnini in charge of development projects. Mira currently manages four 4-star superior and 5-star hotels and resorts: Alagna Mountain Resort & Spa in Piedmont, Riva Toscana Golf Resort & Spa in Follonica, Acaya Golf Resort & Spa in Lecce in Puglia, and Borgo di Luce i Monasteri Golf Resort & Spa in Sicily.
