In the annual Pambianco rankings Voihotels stays on top, but many changes have been wrought by the pandemic. In addition to having a significant impact on accounts it totally upset the balance of the Italian hotel industry.
A changing picture year on year
The ranking of Italian hotel groups was so deeply influenced by the crisis, that what emerged was a completely different and changing picture year on year. It happened in 2020 and it happened again in 2021. According to the Pambianco analysis, the top ten Italian hotel groups closed last year with an overall turnover that was 38% lower than in 2019: certainly not a positive picture, albeit a clear improvement compared to the -65% of 2020.
Alpitour’s Voihotels comes out top
In terms of ranking the only certainty seems to be Voihotels, the hotel brand of the Alpitour group, which maintained its top position with a total of €81 million (-25% compared to 2019). In second place is Starhotels with €75 million. In third place, Sardegna Resorts the hotel company of Smeralda Holding, which manages the most important properties on Sardinia’s fabled Costa Smeralda, which posted €73 million (-17% on 2019).
Losses for all groups
In fourth place is Bluserena (based in Italy, the company is now controlled by the Spanish fund Azora, ed), with €69 million (-13%), followed by the Una Group (€67 million; -48%), by Hotelturist (The Resorts: €62 million; -35%) and Aeroviaggi (Mangia's: €59 million; -32%). In eighth place is Delphina (€50 million; -31%), in ninth Blu Hotels (€45 million; -31%) and finally in tenth place is Villa d’Este (€35 million; -36%).
