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Cervino-Matterhorn and Monte Rosa. Alpine tourism in step with the times

Tuesday, 06 September 2022 11:54

Alpine tourism in step with the times:: the project for the Cervino-Matterhorn and Monte Rosa cableway will connect five valleys, three regions, two countries, and five districts. 

Linking the north and south of the Alps

These are the numbers of the project for a cableway between the Cervino-Matterhorn and Monte Rosa ski areas: an Interval venture joining the south and north of the Alps that will unite populations and traditions from Italy and Switzerland. The €66 million investment will create a single area combining the ski areas of Cervino Ski Paradise and Monterosa Ski in 30 minutes, with a total of 75 slopes.

Not just skiing: new perspectives for mountain tourism

The cableway connection would not only dramatically expand the possibilities for ski enthusiasts, but also open up unprecedented opportunities for mountain tourism. It will favour seasonal adjustments and boost high-altitude outdoor activities such as trekking and mountain biking. There will also be an impact on food and wine tourism with tours featuring the customs and products of the Alpine populations.

A new international audience

The aim is to make this part of the Alps more appealing, particularly to a new global clientele seeking not only winter sports but also unique experiences. Not only will it be possible to ski all year, the installation also will attract visitors who would not otherwise be able to enjoy peaks like Monte Rosa and the Matterhorn.

A focus on sustainability

The project is a necessary evolution to support the future of the mountains and local communities, boosting  tourism year-round in one of the most fascinating areas of the Alps while balancing environmental sustainability. 

Who is behind the project

The project is supported by the Cervino Monterosa Paradise promoting committee, which now has over 600 members, including local operators, entrepreneurs, and private citizens who are united under the motto Connecting Nature, Sharing Beauty.

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