Terme di Sirmione on Lake Garda has launched four new brands and a change of image.
Scientifically-proven products
With the payoff “Science of Thermalism” and by including its distinctive chemical element in the graphics, the Lake Garda complex aims to express the company's most important value: sulphur in the form of hydrogen sulphide. “In a market where the name spa is often inflated and misused, - says Margherita De Angeli, general manager of Terme di Sirmione, - the “Science of Thermalism” is an expression of the investment in medical-scientific research and the development of products based on water and rich in hydrogen sulphide, whose effectiveness is scientifically proven.”
More than 13 specializations
With more than 13 health specializations and multiple specialist packages, Terme Virgilio thus becomes Terme di Sirmione - Therapy District: a place where people's health care is coordinated by a scientific committee and a team of medical specialists. This is the context for a programme to recover and disseminate thermal culture for doctors and pharmacists through a free training course of five Ecm and eight scientific dinners, as well as the creation on the new site of an interactive area reserved for the medical class. Aquaria, with 200 thousand admissions a year, will thus become Terme di Sirmione - Spa & Thermal Garden. This will allow it to better representing the strength of the elements that determine its essence today and tomorrow with a development plan to redefine the concept of wellness and self-care aimed at preventing stress and anxiety, improving breathing, strengthening the immune system, and rebalancing body and mind.
Ample accommodation and a new cosmetics line
The value of the four accommodation facilities (the Grand Hotel Terme Sirmione, the Sirmione Terme, the Acquaviva del Garda and the Fonte Boiola) which are not only in beautiful locations, but can also boast integrated health and spa wellness programmes, are condensed in the new Terme di Sirmione - Wellness Hotels brand. The new Terme di Sirmione - Cosmetics Institute is a cosmetic line entirely reformulated to combine exclusive patented active ingredients with thermal water.
