The season started later than usual, but then interest quickly picked up and "in June the number of admissions was back in line with 2019. Demand from groups also restarted, so much so that the summer season closed 15% higher than our target,” said Gardaland’s sales manager Stefano Iannicelli.
“We count for about 25% on foreign tourists”
The organised tourism channel made a significant contribution to the park’s good performance, with numbers very close to pre-Covid levels. "We count for about 25% on foreign tourists, - says Iannicelli. - It is a segment on which we are focusing for the future, working with international tour operators, travel agencies and DMCs to further boost the share of arrivals from abroad.”
November weekend openings and Xmas festivities
At the park October is traditionally the month of Magic Halloween, followed by the first edition of the Wowkend, a series of special openings on November weekends that will lead guests up to the Gardaland Magic Winter weeks, with events and experiences dedicated to Christmas and the New Year festivities. And, of course, there will be no lack of novelties next year, with a series of interesting new entries "but I cannot reveal the details yet," says Iannicelli.
