Land of Fashion’s store villages join the MeliáRewards programme of the Spanish hotel group which has more than 16 million registered users worldwide.
Combining luxury shopping with tourist experiences
The agreement will allow Land of Fashion customers to combine luxury shopping with their tourist experiences, offering additional benefits during their holidays or visits to Italy. Benefits for MeliáRewards members include exclusive discounts at partner shops in Land of Fashion villages.
Accumulating MeliáRewards points
In addition to shopping, visitors will also be able to participate in unique events and activities, organized in collaboration with the Land of Fashion group, which will further enhance their experience. Their purchases will then contribute to the accumulation of MeliáRewards points, which can be redeemed in all the Spanish company's hotels globally.
