With sustainable travel and tourism no longer an option but a necessity, Tuscany has adopted a long-term vision of sustainability.
Under the guidance of the regional Toscana Promozione Turistica agency, a group of eco-sensitive tour operators joined forces to design a manifest of values of sustainable tourism. This manifest, to which all regional businesses can voluntarily adhere, formalizes the principles of sustainable tourism in Tuscany, advocating practical actions and an awareness of the impact of human actions on the environment and on local communities. The manifest, which is in the final drafting stage, is being presented at TTG Experience in Rimini alongside a communications campaign.
In the coming months Tuscan companies will be invited to collaborate with the regional tourism portal by forwarding offers and proposals consistent with the manifest. These hundreds of certified enterprises, which include those in parks that adhere to the European charter of sustainable tourism, and the thousands of Tuscan concerns with the Sustainable Booking travel badge, have all implemented measures to make their guests' stays more sustainable.
Organic and Michelin Green Star restaurants will also join, as will organic producers and participants in Vetrina Toscana, the Region's project promoting wine and food tourism, in collaboration with Unioncamere. 
Uccellina Park Ph Credits: Guido Cozzi
Tuscany is the first region in Italy to have created the Atlas of Cycling Tourism Routes and the Atlas of Walking Routes and boasts more than 6,500 hotels and non-hotel facilities committed to sustainability. The region’s four national and three regional parks, 130 nature reserves and minor parks also adhere to the European Charter for Sustainable Tourism (CETS) that defines and verifies actions for the development of tourism that respects all living species.
