The legendary Alitalia brand has just made a comeback.
After years of nostalgia for a name that accompanied generations of travellers worldwide, ITA Airways has reintroduced the Alitalia logo. It is a soft reintroduction, “Inspired by Alitalia” that, by the end of 2024, ITA Airways says will be part of its brand “at select strategic touchpoints.”
It feels as good as bumping into an old friend you haven’t seen in quite a while, and while it’s probably nothing more than wishful thinking, one day might we see the name Alitalia soaring high again above the clouds, carried by the winds on a new-generation Boeing or Airbus?
Nothing and no one can stop us dreaming. For now, well done ITA Airways.
Pamela McCourt Francescone
Executive Editor
