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Trenitalia acquires Alitalia's historic MilleMiglia programme

By Thursday, 18 April 2024 13:12

Trenitalia has acquired Alitalia's historic MilleMiglia programme for €1,5 million and is studying possible synergies with its own loyalty cards.

A database of over 6.2 million names 

According to the Italian media the deal amounts to €1.5 million, and comes after almost two and a half years of searching for a buyer and three unsuccessful calls for tenders. The parent company of the Ferrovie dello Stato Group's Passenger Hub will now have a database of over 6.2 million names, which will be added to the more than 10 million subscribers to the Freccia Card, and to the XGO programme for users of regional or Intercity trains.

The Millemiglia programme has 40 ex-Alitalia partners 

Nothing will change for those enrolled in the programme, as the miles accumulated can be used by the next expiry date of the programme, i.e. 31 January 2025. The €1.5 million is lower than the initial request which started in November 2021 at €50,563,000, then dropped to €20 million, while in Spring 2023, for third and final tender ,no figure was fixed. ITA Airways was unable to participate in line with the European Commission's demands following the birth of the newco that took Alitalia's place. Even though Alitalia no longer exists, the card still allows points to be accumulated through a network of some 40 partners. The acquired company, Italia Loyalty, has 30 employees that Trenitalia has committed to keeping and will now be integrated into the Ferrovie dello Stato state railways Group.

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