The Alitalia brand returns with ITA Airways launching “Inspired by Alitalia.”
The return of a historic brand
ITA Airways’ top management have had a lot on their plate recently what with the opening of the carrier's new Northern Italian commercial offices, a positive close to the first semester and the upcoming marriage with Lufthansa. And the return of the historic Alitalia brand has popped up initially not on the fuselage of ITA’s planes, “although by the end of the year it will be on the most important touchpoints,- says general manager Andrea Benassi. - ITA Airways, Inspired by Alitalia is a declaration of profound gratitude towards a history and values of which we are all proud. The Alitalia brand is synonymous with elegance, innovation and excellence the world over.” It also represents “important values in the history of aviation that we carry with us, and it will contribute to enhancing ITA’s image,” added the airline’s president Antonino Turicchi.
ITA carried 8.3 million passengers in the first semester
The results of the first six months of 2024 “confirm the company's growth with better results than in the first six months of 2023,” underlines Turicchi. Revenues totalled €1.4 billion (of which €1.2 million from the passenger division, +33% over the same period in 2023, with 50% from long-haul. “This year the ebitda reached break in the first six months,- said CFO Claudio Faggiani. For the time being the net result remains negative, with a loss of €140 million “strongly influenced by the unfavourable euro-dollar exchange rate.” The company transported 8.3 million passengers, +26%, with a load factor of 79%.
The importance of Linate Airport
“Milan Linate, is our second airport with both business and high-quality leisure travellers. In the eight months to the end of August, ITA operated 150 daily flights from Linate and recorded revenues of €370 million (+20%), and four million passengers, of which three domestic and one million international. The airport has gained a high level of prestige in Europe, also thanks to the metro which only takes 12 minutes to reach the centre of Milan.