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An authentic spring

Friday, 04 February 2022 08:00

Global projections are forecasting that from April we should see the biggest tourism rebound in history.

From the UNWTO to the WTTC the signals for the industry, which is licking its wounds after two very dramatic years, are more than comforting.

There is talk of a 250% increase in bookings for Easter, with soaring numbers extending throughout the summer. And even mass booking aggregators like the otas are saying the same thing.

This tells us that what people most desire is to travel, to move, to take holidays. And we can see that this desire, which has more or less been dormant for two very long years, is now ready to explode.

Will hotels be ready to handle numbers of this magnitude? After all the inactivity will organized tourism still be able to react to the impact of billions of people who want to travel? We think so. We have always had faith in the industry, even when no one thought it could cling on.

Tourism’s head honchos are ready to handle the maxi-flows that will travel the roads of the world from April. We are waiting confidently for spring. And we see it as the new springtime of the world.

Giuseppe AloeGiuseppe Aloe
Editor in Chief

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