A sensory and emotional journey through the Italian history of Lavazza coffee awaits visitors aat the famous Nuvola in Turin.
An open space for sharing projects, food and culture
The Nuvola, the headquarters of the Turin coffee brand, was inaugurated in 2018 and is an open space for sharing projects, food and culture. This is the basic idea behind the Nuvola Lavazza project, a name that reflects Lavazza's desire to look to the future, promoting sharing, the circulation of ideas and openness to the world, while maintaining strong ties with the city of Turin, the place of its origins where the brand was founded in 1895.
A gourmet restaurant, a museum and areas for events
Located in the Aurora district, the 30,000 sqm building with its contemporary architecture is fluid and light, with large windows reflecting the sky, giving it a cloud-like appearance. Inside, in addition to offices, there is a gourmet restaurant, a bistro, an interactive museum, a large events space, an archaeological area and the headquarters of the Institute of Applied Art and Design (Iaad). The project - curated by Cino Zucchi - recovers and enhances the disused area of the former power station in the Aurora district. Where once noisy machinery used to operate, there are now several modular spaces on over 4,500 sqm that continue to produce energy but in another form, through events. Here, in the main body of the building, the large event space of the Lavazza Cloud: Lo Spazio, at La Centrale, can accommodate up to a thousand people.
The Condividere Restaurant has one Michelin star
The gourmet restaurant Condividere by Lavazza was designed together with the Catalan chef Ferran Adrià, with set design by Dante Ferretti and cuisine by Federico Zanasi. It is a new proposal of excellence, an unprecedented concept expressing a new philosophy of taste and a new way of eating food inspired by the informal sharing of signature dishes. Sharing focuses on the raw materials, the substance, the food and its quality, rediscovering the profound sense of spontaneity and cheerfulness of Italian
hospitality. Zanasi's dishes aim at changing the paradigm of contemporary Italian cuisine and there is a dedicated, separate and specially-equipped area for desserts and enjoying the final ritual of coffee. Sharing in 2019, just one year after it opened, was awarded a Michelin Star.
The fresh nutritional menus rotate daily
The Casa Lavazza Bistrot - in collaboration with Slow Food – has a menu which is attentive to the quality of the food and nutritional composition and places the person at the centre. The menus, fresh and attentive to nutritional values, rotate daily and are divided into three island-restaurants: Tierra! for green and conscious cuisine, San Tommaso 10 for Italian street food and Murisengo for traditional national and Piedmontese dishes. At the end of 2022, there was a change of management at the Bistrot with a new inspirational guide, Federico Zanasi, chef at Condividere, who supports Steve Caruso, former sous chef at Condividere and now head of the Bistrot kitchen.
The Lavazza Museum contains an ancient basilica
“Coffee is always the beginning of something’ said Francesca Lavazza and The Lavazza Museum offers visitors a sensorial-emotional journey through the history of this tasty beverage so important in Italian culture. It has multimedia and interactive spaces ranging from the history of the Lavazza family to that of 20th century Italian industry. Adjacent to the Museum is the Lavazza Historical Archive, a space that contains thousands of documents, stories and images from the company’s history. Inside in the archaeological area it is possible to admire the remains of an ancient early-Christian basilica, dating back to the 4th-5th century AD. The Piazza Verde square is open to the city and is in the centre of the Cloud, an ideal meeting point for sharing projects, food and culture. It consists of the company headquarters with La Centrale and the Lavazza Museum, Condividere and the Casa Lavazza Bistrot with the Archaeological.
Area and the Iaad headquarters. Piazza Verde is one of the first smart areas in Turin, with low-consumption LED lighting.
