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Starhotels. Iginio Massari’s new pastry shop in the Helvetia & Bristol Hotel in Florence 

Thursday, 30 December 2021 11:45

Galleria Iginio Massari is the name of the exclusive new pastry shop inside the iconic 5-star Helvetia & Bristol Hotel in Florence. The Starhotels’ Collezione property overlooks the central Via de' Vecchietti and features many of the original elements and decorations of the period building. 

The first luxury hotel to open in the heart of Florence in 1885

The new pastry shop, a temple of haute patisserie under a team of experienced professional pastry chefs, is in the hotel’s Bristol Wing which has new rooms and suites designed by Anouska Hempel, the Cibrèo restaurant, and the new spa which will be opening at the beginning of 2022. The historic residence, a few steps from Palazzo Strozzi and Via Tornabuoni, was the first luxury hotel to open in the heart of Florence in 1885.

The world’s greatest pastry chef is flanked by his children

Iginio Massari, considered the world’s greatest Italian master pastry chef, is synonymous with excellence and for this new Florentine venture he is flanked by his children Debora and Nicola, heading a brand that has reached the highest echelons of international recognition.  With Iginio Massari Alta Pasticceria the Starhotels group shares the great pastry chef’s vision of excellence, quality and refinement. 

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