Basilicata’s multifaceted tourism appeal goes from nature to culture and food as recently highlighted by the APT tourism promotional agency.
Showcasing the region’s natural beauty and green activities
Basilicata's APT highlighted the region’s role as a prime destination for green tourism and wellness, presenting its multifaceted tourism appeal to the German market at the recent ITB in Berlin Showcasing its natural beauty and its environmental and cultural heritage, from the Metapontino and Tyrrhenian coasts to the mountains, and from its five parks to its wine and food heritage, the agency also focused on outdoor activities such as cycling and walking.
“We are also promoting outdoor activities like our trekking itineraries”
"Given the preferences of the German market we have given space to those aspects that have been most popular in recent months," said APT Basilicata's general manager, Antonio Nicoletti. "Everything is perfectly in line with our recent activities, like the publication in which Basilicata highlights its physical and mental wellbeing facilities. We are also promoting outdoor activities like our trekking itineraries and food and wines. Basilicata owes its charm not only to its unspoiled nature, its nature reserves and protected areas but also to its beautiful and authentic villages and towns.”
There is optimism regarding tourist arrivals this year
With an increase of 32% in arrivals and 24% in overnights in 2021 compared to the previous year, bookings this year are confirming the APT’s optimism and confidence in the immediate future.
“These are signs that we must read with a commitment to strengthen and improve what we have to offer, as well as further boosting services, and the ability to grow our economy.”
