The Marche region once again takes centre stage with the new 2025 edition of the Itinerario della Bellezza, Itinerary of Beauty, guide.
The guide now features 28 municipalities
This project by Confcommercio Marche Nord has been promoting the villages of the Pesaro hinterland for eight years and this year it boasts four new entries. With the addition of San Costanzo, Monte Cerignone, Monte Grimano Terme and Corinaldo, the circuit now includes 28 municipalities, a significant expansion to the regional network created in 2018 to promote little-known destinations rich in history, art, culture, nature and food and wine.
“A concrete example of territorial redemption”
Agnese Trufelli and Antonio Baldelli
“The Marche region is art, history and architecture, - said the Honourable Antonio Baldelli, the press conference to present the project, held in the Italian Chamber of Deputies. -From the Roman ruins of Fano to the museum of the Gilded Bronzes in Pergola, to our theatres: everything is beauty. This itinerary was a challenge taken up by five visionary mayors and has now become a concrete example of territorial redemption.”
In 2024 Marche recorded 2,725,811 arrivals
Amerigo Varotti“The project was created as a gesture of love for this land,- said Amerigo Varotti, creator of the project. -From our hills you can see the sea, on every hill a fortified town, a historic theatre, an attraction. Every year we create themed itineraries focusing on the sea, romance, silence and faith, with the aim of establishing a genuine network.” In 2024, the Marche region recorded 2,725,811 arrivals and 11,795,484 overnight stays, with a 15% increase in foreign tourists compared to the previous year.
The guide is distributed at national and international fairs
Some 130,000 copies of the guide are distributed at national and international fairs, themed press tours (the next one will focus on food and wine) and a growing network of local events. Alongside the cultural heritage, the project also promotes agricultural and food specialities. “It is truly a journey through our villages, full of beauty, emotion and synergy,- said Barbara Marcolini, vice-president of Confcommercio Marche Nord. “-Relationships are created between mayors, territories and administrators. This is the added value of a project that has been able to unite the hinterland with the sea”. 
Barbara Marcolini and Agnese Trufelli
Promoting the Marche as a region for all seasons
The initiative also aims to support the region's seasonality aims. “The Itinerary of Beauty also helps to promote a region that should be showcased and promoted outside the summer months, - said Agnese Trufelli, director of Confcommercio Marche Nord. -Through the network of cultural centres, we are helping to stem depopulation by offering new opportunities to areas that were at risk of abandonment.”
