Naples, a city of events, heritage, and multicultural charm, is the third most visited city in Italy.
Naples welcomed 14 million visitors in 2024
Naples is focusing on events and preparing to welcome increasingly diverse forms of tourism “A city like Naples – the third most visited in Italy with over 14 million tourists, and a significant growth compared to the 12.5 million of 2023 – is at the BIT to showcase the strategies and actions we are implementing to capture new targets,- said Naples’ tourism councillor Teresa Armato. -Naples is undergoing an extraordinary transformation: from a city of passing traffic to a destination of international importance and charm.
Events will play a major role in 2025
A valuable role is played by the DMO, which allows us to develop concrete promotional activities and diversify, reaching out also to international markets,” said Armato who, together with Professor Valentina della Corte, head of the DMO, presented “Naples, a New City” Events will play a major role this year, starting with the upcoming celebrations for the 2500th anniversary of the founding of Naples, coinciding with the Jubilee Year and featuring tours of convents and monasteries, and a cultural programme of theatre, music, visual arts and literature.
The Italian city most clicked on by Italian visitors
The “See Naples and Die” format will continue to promote lesser-known itineraries, helping to decongest the historic centre, and better distribute tourist flows. In 2024, the city’s main inbound markets were France, the United States, Germany, Spain and the United Kingdom. Only recently Parclick.it, the leading car park portal in Europe, defined Naples as the Italian city most clicked on by Italian visitors, with a 19% increase in demand compared to the previous year and fourth behind Paris, Amsterdam and London.
Capodichino Airport handled 8.9 million international visitors
Naples’ Capodichino Airport ended the year with 8,900,000 international visitors and from 17 May Air Canada will operate Montreal-Naples direct flights for the summer. Naples Municipality has announced that work is underway to expand Capodichino Airport, and that direct flights from Beijing and Tokyo will be launched by 2026.
