With Pesaro taking over as Italy’s Capital of Culture next year, and Pesaro and Urbino jointly bidding for Cultural Capital of Europe 2033, a group of European journalists was warmly welcomed by the municipal authorities and Confesercenti Pesaro and Urbino.
Greeted by the tourism councilors of Urbino and Pesaro
In an atmosphere of history, commitment and future prospects, the group was greeted by Marianna Vetri, deputy mayor of Urbino, tourism councillor Roberto Cioppi and the president of the association of tourist guides, Carla Rossi, and then welcomed to Pesaro by Daniele Vimini, cultural councillor and deputy mayor of the coastal city.
“We were one of the first areas to embrace organic farming”
Daniele Vimini, cultural councillor and deputy mayor of the coastal city
"For us it is of primary importance to promote the well-being, culture and excellent gastronomy of our territory, starting with organic farming which we were one of the first areas to embrace," said deputy mayor Vetri, who also stressed the importance of Urbino's location, between the sea and the mountains, and its high quality of life. "The candidacy for European Capital of Culture in 2033, together with Pesaro, is seen as an opportunity to further enhance our territory, and we would hope to see a return of the Faro-Urbino railway, a project on which we are working in cooperation with the ministry.”
“Urbino’s centre is a place where various epochs overlap”
Included in the prestigious UNESCO World Heritage List since 1998, Urbino is currently celebrating the 25th anniversary of this recognition. Councillor for tourism Roberto Cioppi, emphasized the importance of the historic centre of Urbino, which boasts a unique harmony, being a place where various epochs overlap. "The Counts of Montefeltro played a crucial role in attracting the great personalities of the period, and in contributing to the birth of humanism, and then this is the city of the great painter Raphael". Next year, Carla Rossi announced, a major exhibition in Urbino’s Ducal Palace will present works by Federico Barocci, the Urbino painter who lived in the late 1500s, on loan from museums around the world.
Demand is soaring for non-hotel accommodation
The collaboration between the municipality of Pesaro Urbino, coastal cities such as Fano and Confesercenti is evident in the support for Pesaro as Cultural Capital of Italy 2024 and in the 2033 candidature of the two cities.
"In recent years we have promoted our artistic, cultural, environmental, and food and wine heritage with the utmost professionalism," said Cioppi, who also noted the growing demand for non-hotel accommodation. -There is more and more demand for this type of stay, and a lot of focus on quality with the construction of spas and swimming pools, we hope to see more entrepreneurs investing in this sector".
