Montepulciano, nestled in a bucolic setting in the Valdichiana Senese in southern Tuscany, is a true oasis of peace with vineyards as far as the eye can see, and all the charm of a classic medieval Tuscan hill town. It is also the land where Nobile di Montepulciano is produced, the famous red wine with the Denominazione di Origine Controllata e Garantita (DOCG), esteemed by connoisseurs and wine enthusiasts the world over.
Mayor Michele Angiolini says the town and its surrounding area draw visitors looking for tranquility and relaxation, and that they also come to stay and take the waters in its spas towns, Montpulciano Terme, San Casciano dei Bagni and Chianciano Terme.
“Visitors are very attracted by our nature and also by our foods and wines. We have a wide range of accommodation in both hotels and non-hotel facilities. Post-Covid the hotels, which are mostly in Chianciano Terme, suffered somewhat while alternative facilities were in strong demand.”
Many of the cultural events organized in the area are concentrated in the summer months,
“but our Christmas in Montepulciano draws thousands of people from November right through to the end of the holiday season,” said Mayor Angiolini. “During Covid prime foreign markets like the US and Russia dropped considerably, “but we took advantage of those months to work, plan and invest in promoting our region, and this proved to have been a good move as it led to a rise in domestic visitors and also boosted arrivals from proximity markets.”
