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The Marche’s focus is on Germany, Austria, and Switzerland 

By Thursday, 04 April 2024 10:22

In 2024 the Marche’s focus remains on bolstering key markets such as Germany, Austria, and Switzerland, while reaching out to the US and Saudi Arabia.  

International arrivals are growing 

“Currently, 80% of tourism in the Marche originates from within Italy, with only 20% coming from abroad,-  said Marco Bruschini director of ATIM, Agency for Tourism and Internationalization of the Marche, at the recent ITB fair in Berlin. -Therefore, we have intensified our efforts to promote the Marche extensively across international markets, and the initial data for 2023 validates our strategy. We've observed a notable 10% rise in arrivals and a 12% increase in overnights.” 

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The Marche will attend the May Arabian Travel Market

“Our efforts in France have been promising- continues Bruschini, - especially with the success of our fully-booked direct flight from Ancona to Paris. We also operate flights to London and Munich. To further stimulate arrivals we have planned promotional campaigns in these countries and we will be attending the Arabian Travel Market in Dubai from 5 to 7 May.” 

Reaching out to the US and Saudi Arabia 

The Marche will also be present at the most significant Italian trade fairs and will initiate co-marketing initiatives with foreign operators. A significant digital promotion project due to commence is in collaboration with the Conero consortium and various tourist attractions such as the Frasassi Caves.

“We have also planned two missions in the USA, in Texas in the first half of the year and in the second half we will extend our outreach to Saudi Arabia, leveraging our testimonial Roberto Mancini's appointment as the coach of the Saudi Arabia national team to facilitate our entry into this market.”

 

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