Vado Ligure has a new promotional city brand that develops the town’s new identity.
Vado Ligure's new logo is a knot
Linking its , industrial and port heritage with the development of a tourism project the new brand has a logo based on a concept of evolution and connection: a knot that evokes crossroads, relationships and new directions, symbolizing a town on the move. The colours, from the blue of the Ligurian Sea to the green of the hills and woods, visually encapsulate the town’s geographical and identity-defining position, suspended between the sea and the mountains. Reinforcing this message is the tagline “Move on”, conceived as a synthesis of the dynamism and transformative potential of the area.
"We are preparing to step into the modern world"
“Up to now Vado’s development and economy were centered on industry. Now with this project we are not doing away with the port or industry, which remain a fundamental cornerstone but we are preparing to step into the modern world. Today, Vado is the eastern gateway to a region stretching as far as Castelvecchio di Rocca Barbena, a vast playground for visitors and enthusiasts from all over the world, says Enrico Guala, marketing manager of Finale Outdoor Region.
Using social media and multimedia content
Ample attention has also been given to the brand’s operational tools: from the visitvadoligure.it portal, launching this autumn, to social media channels, right through to the production of photographic and multimedia content that will showcase the region’s diverse facets from nature, culture, sea, gastronomy and outdoor activities to logistics, economy, people and the local area.
"It will take time but the goal is a fascinating one"
“The key word is regeneration,- concludes Fabio Gilardi, mayor of Vado Ligure. -We are trying to promote the area in a different way. We have built a brand that can represent Vado’s identity. There is much to be done. The project is only starting now and it will take time, because all regeneration processes take time, but the goal is a fascinating one.”
