"Beauty, with a capital B, is the driving force behind the economic and social development of the Marche Nord region".
The golden bronzes from Cartoceto di Pergola
A guide featuring 21 Pesaro and Urbino municipalities
“The Marche Nord’s Itinerary of Beauty guide is unique in that it is a communications project conceived by a trade association," said Amerigo Varotti, director of Confcommercio Marche Nord presenting the sixth edition of the itinerary promoting the province of Pesaro and Urbino. “It uses all the tools of tourism marketing to enhance the artistic, environmental, and gastronomic heritage of the network of member municipalities."
“We made the municipalities understand the need to work together”
The 160-page guide, complete with photos and texts from the 21 municipalities that have so far joined the initiative, is distributed at major Italian and foreign trade fairs, and in local tourism offices.
"The real result of our six years of work," continued Varotti, "is having made large and small municipalities understand the need to present themselves on the tourism market with an integrated proposal.”
Pesaro will be Italy’s Capital of Culture 2024
Matteo Ricci, mayor of Pesaro (Marche)
Matteo Ricci, mayor of Pesaro, who also spoke at the presentation, recalled that next year the city of Pesaro will be Italy’s Capital of Culture 2024.
“We will also be promoting our other cities and towns, one a week together with Pesaro. For example, during the week dedicated to Pesaro and Pergola, our administration will finance and organize transport to connect Pesaro to the little town which famous for its golden bronze statues.”
