A digital leap forward for Inside Marche Live, with MarcheConnect.
MarcheConnect, the first digital platform of Marche tour operators
The association with over 30 members spread throughout the Marche Region, and the first digital platform aims at boosting its activities in 2024. With its members and projects rapidly expanding, Inside Marche Live’s attendance at TTG Travel Experience is an opportunity to present new products and packages from the region’s inbound operators, as well as to launch the MarcheConnect project, the first collaborative digital platform of Marche tour operators.
The platform is both B2B and B2C
The MarcheConnect platform includes more than 1,000 dedicated Marche operators’ packages, experiences, and tours that are immediately available for both operators and end-customers (therefore both B2B and B2C). The platform will be connected with the regional digital system and, consequently, with the italia.it tourism digital hub through the new interoperability system.
Federico Scaramucci
“MarcheConnect allows us to stimulate international demand”
"This is a great opportunity for us,- says Federico Scaramucci, president of Inside Marche Live, -because it will allow us to stimulate international demand, notoriously the sector in which the Marche is weakest. Today out of every 100 tourists who chose the Marche, only 20 are foreign arrivals. With the platform we connect to a marketplace of over 80 thousand agencies and tour operators in the USA, Canada, Brazil, the UK, Australia and other countries, thanks to the partnership with Chameleon Global.”
Boosting recognition of the Marche region in Europe and globally
“This is a great opportunity for our region, and we must seize it as part of the platform's promotion and communication strategy in the markets that interest us, and which are identified with the region and the Agency for Tourism and Internationalization." All of which correspond to Inside Marche Live’s strategy to further boost recognition of the Marche region in Europe and globally.
