The Pollino Experience (pollinoexperience.com), a new portal for the Il Borgo Ospitale deconstructed hotel in Basilicata, is online. This territorial communications and promotion project aggregates the accommodation and catering facilities of Il Borgo Ospitale in Rotonda, a town in the Pollino National Park in the southern Basilicata region.
The portal has four main sections
The portal is divided into four main sections: Food, with direct links to the catering facilities and the excellent food and wine on offer; Hospitality, with links to the Borgo Albergo’s facilities; Wellness, the wellness area in the Eufrasia SPA, and Nature, a section with nature and environmental experiences. And there is also a Stories section, dedicated to the history of the area.
Travellers are looking for intense experiences 
The Pollino, starting from the town of Rotonda, is very popular with Italian and international visitors looking for experiences in contact with nature, beauty and charm. To make our offer even more attractive, we have chosen to improve and simplify the user experience through this innovative digital project. Today’s travellers are looking for more intense experiences that involve all the senses and generate emotions that will remain as memories to tell and share. The destination is no longer at the centre of things, what matters is to have an intimate experience and be the protagonist of your time. "
“Tourism has to take into account sustainability, innovation, and travel spread over time and territory - continues Bruno – putting people and their passions first, so that every visitor can have their own unique experience. Our region can offer all this, the Pollino Experience portal is aimed at both tour operators and individual tourists and designed to promote sustainable, experiential, slow and easily accessible tourism."
