Conceived by Alessandro and Mauro Benetton, the new 4-star 21 House of Stories has opened in Milan’s lifestyle Navigli district.
Hybrid hospitality featuring the Italian lifestyle
Nicola Accurso, managing director House of Stories
"21 House of Stories stems from the conviction that hybrid hospitality is able to contaminate in a positive way, through values such as sociality, creativity and innovation, - says managing director Nicola Accurso. – We opened three years ago in Città Studi in Milan, and our aim is to fully embody our idea of the Italian lifestyle. 21 House of Stories offers hybrid hospitality where, alongside the hotel visitors meet locals, share coworking spaces, participate in events and enjoy the hotel premises.”
Spaces for public and private events
The 21 House of Stories hotel has 104 rooms divided into four types with colourful furnishings, beds that can be lofted or are retractable, a fitness area hidden by the woodwork, and a room that can turn into an event space. The extensive entrance to the hotel can be transformed to host public and private events, becoming an evening venue overlooking the Navigli and the district’s nightlife. The hotel has gardens, secret terraces and the I Mirador sky-bar and restaurant with large panoramic terraces, while the Domenica is a bistrot inspired by the atmosphere of Italian Sunday family lunches and has a special drinks list.
“We work with travel agencies and tour operators”
"In addition to the hotel and restaurant, the other fundamental part of our hybrid hospitality is linked to events. We rent the space to clients, and we ourselves create events open to the public; our stage overlooking the Darsena hosts concerts and talks. We work with both travel agencies and tour operators and consider their role a very important one. With them we have a different distribution approach; on online, without fixed rates and with the aim of providing value.”
