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a&o Hostels. Next stop Florence, then on to Genoa, Rome, Milan and Verona

Friday, 24 December 2021 12:36

After a difficult two years for the hotel industry a&o Hostels is relaunching in Italy with the opening of a hostel in Florence in the second quarter of 2023. With 140 keys and a total of 500 beds it follows the two properties that opened in in Venezia Mestre in 2017 and 2019. But it doesn't end here: because German a&o Hostels, with its hybrid hospitality format, aims to expand further in Italy. "At the moment we have an advanced negotiation in Genoa - explained CEO and Founder of the company, Oliver Winter - but we are also looking at Milan, Rome and Verona."

AO reception berlin Mitte Lobby

Phillip WinterPhillip WinterWith an expansion strategy based on direct acquisitions and rentals, the group is now shifting its focus on rentals to protect from potential market volatility. "In Rome we are looking at two interesting projects for the management of third party facilities," said Marketing Director, Phillip Winter.

Business is based for 30% on groups (especially school groups), 10% on business clients, 20%-25% on families and the remaining 35%-40% on couples, with operators specialized in school vacations playing a major role "Before Covid they were the main source of our business, accounting for about 40% of our total revenues,” said Senior Sales Manager Italy, Annalia Bassi.

The company currently has some 40 facilities in nine different European countries, the majority of which are located in Germany, including the latest opening in Edinburgh last July. In addition to Florence, openings in Heidelberg and Barcelona – the group’s first foray into Spain -  are also planned for the near future.  

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