The new-look Terme di Frasassi Hotel, which has been under the management of Hotel Terme for about 12 months, has had a positive year says manager Alberto Genovese.
“The first year went beyond our expectations, we worked hard on online channels, especially on social media, and we were careful with rate management. But perhaps the most important contribution came from the staff, who gave their all and embraced the project.”
Aiming to open 10-months a year
For the future, the goal is to try to extend the opening period up to ten months a year. Among the projects in the pipeline there is the relaunching of the thermal pool as well as "offering a higher level of service and making sure our guests get to sample our local specialties”, adds Genovese.
“Meeting the demands of travel agencies”
The clientele is both Italian and European. "We diversify groups in the low season and individuals from June to September. Of course, we also allocate some rooms to spa tourism. Many agencies book directly with us, and we promote trade offers and packages in our newsletters. I believe that our ability to meet the demands and needs of travel agencies serves us well."
