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Belstay Group: aiming at further expansion as turnover grows 

By Monday, 18 March 2024 13:02

Turnover grows for the Belstay group, which closed 2023 with a total of €19 million across its four hotels in Milan, Mestre, and Rome. 

“In 2024 we will focus on the potential of the brand”

This a 25% increase over the pre-Covid era and is attributed partly to a more than 30% increase in average revenues per available room (RevPAR) compared to the city market benchmarks. Additionally, the average employment rate has surpassed expectations, reaching over 70%. “2024 will focus on an operational readiness to tap into the potential of the brand,- says Belstay CEO, Roberto Di Tullio. -Our aim is to boost turnover, primarily by increasing average prices and enhancing our restaurant under the Seguimi brand. And we be putting emphasis on the MICE sector and new summer events.”

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Guests of over 50 different nationalities

In 2023, approximately a thousand events were hosted, with the Rome Aurelia and Milan Assago hotels in the spotlight. These events largely involved companies in the pharmaceutical, training, and beauty sectors. Belstay welcomed guests of over 50 different nationalities, with foreign clients at 68% of the total. Italy remains the primary market with 32%, followed by the United States at 7%, while Latin American visitors contribute significantly to the leisure segment, which now represents 22% of the total.

Enhancing services and adding two swimming pools

Looking ahead to 2024, plans include enhancing the Seguimi brand's catering services, opening two swimming pools in Linate and Venezia Mestre, and expanding the events and leisure areas. There are also ambitions to target cities such as Naples, Turin, Florence, Verona, or Bologna, with the goal of having ten to twelve hotels. 

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