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Dutch Group Sircle’s Italian debut is Max Brown Missori in Milan 

By Wednesday, 24 January 2024 12:51

Max Brown Missori is the name of the Italian debut property of the Dutch Sircle Collection Group in Milan. 

The new Max Brown Missori will have 64 keys 

Located in the square of the same name a few steps from the Duomo and from the Torre Velasca, the hotel has 64 rooms designed by Amsterdam-based interior designer Saar Zafrir, in collaboration with the company's in-house team.

Sircle Milan will have 70 serviced apartments

The Torre Velasca is due to open soon as the Group's second  property in Italy, with some 70 serviced apartments, and be called Sircle Milano. Both properties will be led by cluster general manager Andrea Piantanida, already at the helm of the Grand Hotel et de Milan. The Dutch Group currently has some twenty properties in Europe operated under five different brands: Sircle Hotels, Sir Hotels, Max Brown Hotels, Park Centraal Hotels and Àterre.

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