Marcello Cicalò is the new CEO of the Bluserena group. Cicalò brings to the company over twenty years of experience in luxury hospitality - starting his career at Delphina Hotels and Forte Village, and then moving to the Rome Cavalieri - and specific expertise in Italy, Europe, countries of the former Soviet Union, the United States and the Gulf States.
“We share an orientation towards quality, innovation, training and motivation”
"I accepted this new position with enthusiasm and determination. I will bring to it all the skills I have acquired in each of my hotel experiences, together with a great passion for the world of hospitality and teamwork," Cicalò said. "Bluserena represents an innovative and stimulating reality in which I will have the opportunity to develop the vision of Azora European Hotel & Leisure, working in synergy with the entire team, with whom I share a strong orientation towards quality, innovation, training and motivation.
Summer 2021 closed with a 20% rise in turnover
For the immediate future, Cicalò will supervise the renovation projects of the 4-star villages and design the new services included in the investment programme of more than €30 million, allocated in 2021 following the acquisition by Azora European Hotel & Leisure. The expansion and renovation plan focuses on the further development of the company after a successful summer season, which saw pre-pandemic figures exceeded with a total of 1.2 million presences and a 20% increase in turnover. With 2,500 employees and a total accommodation capacity of 4,400 rooms spread across its 13 4- and 5-star villages and resorts, the ongoing investment programme will show its first results at the start of the 2023 season.
