The Life Resorts group is preparing to launch Keyz, a new hospitality 2.0 smart hotel brand, which also includes properties on the model of the latest generation of student residences.
They are inspired by avant-garde hospitality formulas like CampusX and The Social Hub (ex The Student Hotel) as well as Joe&Joe and Zleep.
CEO and founder of the Life Resorts group Enzo Carella broke this news at the Travel Hashtag Conference currently taking place in Borgo Egnazia in Puglia.
"We will soon start with an 83-room property in Rome, developing a significant portfolio in the short term.”
The development objectives, in addition to Rome and Milan will include secondary destinations and university towns such as Naples, Rende and Catania. It is believe the Azimut Group is behind the project and is contributing to the financing of four of the properties in the pipeline.
