Rome’s hotel industry hit new record-high prices on the eve of the day of the funeral of Pope Francis.
The eight highest average daily rate ever
It was the strongest performance of 2025, marking an extraordinary moment for the city’s hospitality sector, according to data from CoStar, a global leader in property analytics and real estate marketplaces. The city reached its peak on 25 April, the night before the Pope’s funeral, with hotel occupancy soaring to 88.8%, an average daily rate (ADR) of €351.13, and revenue per available room (RevPAR) hitting €311.90. These were the highest figures recorded in Rome so far this year. And the ADR marked the eighth-highest daily rate ever tracked in Italy’s capital city.
In the centre of Rome average rooms rates were €786,89
The momentum then carried on into the day of the funeral itself, on 26 April, when room rates and RevPAR remained exceptional at €336.45 and €285.25 respectively. These were the second highest of the year, and occupancy stood at a strong 84.8%. On the day of the funeral all Rome’s hotels saw double-digit growth in ADR, with those in the centre of the city posting a remarkable 42.1% year-over-year increase, with average room rates climbing to €786.89.
The trend shows no sign of abating
One unusual factor in all this was how short the notice was, with the funeral coming just five days after the Pontiff’s death. This meant that, unlike major events like concerts and sports tournaments where it is possible to plan months if not years ahead, the sudden demand surge left little time for both travelers and hoteliers to prepare. And the trend looks like continuing as on 7 May, the opening day of the Conclave to elect the new Pope, it is expected to see Rome’s occupancy at an impressive 84.2%, which is the highest figure forecast over the coming three months.
