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Sara Digesi is the new CEO of Bwh Italia

By Thursday, 20 October 2022 11:15
Sara Gigiesi Sara Gigiesi

Sara Digiesi is the new CEO of the Bwh Hotel Group Italia, taking over from Giovanna Manzi who leaves in October to pursue a new professional path, while Gianmarco Ricci will be the new chief financial and operating officer.

On the GBTA Sustainability Leadership Council

Sara Digiesi, the group's former chief marketing officer and chief sustainability officer, has assumed leadership of various functions ranging from promotions to sales and from innovation to strategy. Since joining the company as a marketing manager. As the only Italian representative in the GBTA Sustainability Leadership Council and the Sustainable Hospitality Alliance Planet Committee, she now represents the entire Bwh Hotel Group globally.

Success from talent and teamwork

"I am honoured by the new appointment and grateful to the entire board of directors for their unanimous trust, - Sara Digiesi says. - The successes that have led to my current position are the result of talent and teamwork. The same spirit will be required to continue in the direction we have taken, devoting energy and passion to our members, their staff, our partners, and to the guests who choose to stay with us." 

Ricci is the new head of operations

Gianmarco Ricci, former CFO of the group, thus expands his responsibilities as head of operations.

"I am grateful to Giovanna Manzi for having built a valid team and set new goals - says Ricci - I am confident that together with Sara we will be able to face new challenges and design new avenues."

“Carrying on a dream and a project with potential” 

"Leaving Bwh after almost 19 years is very difficult," said Giovanna Manzi. – Having steered the company out of the pandemic, with a year-end forecast just below 2019, and receiving prestigious personal and corporate awards, it's time for me to leave. Together Sara and Gianmarco will be able to carry on a dream and a project with a lot of potential."

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